▶️Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. ➕"Achieving marketing objectives through applying digital technologies and media."➕ ⚡What is Digital Marketing?⚡ ✅Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. • Digital marketing is the use of the Internet to reach consumers. • Digital marketing is a broad field, including attracting customers via email, search platforms, social media Platforms and more. ✅With better revenues and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels. The key to success in Digital marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads. ⚡Why is digital marketing so important?⚡ ✅Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. ... You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty. ⚡Advantages⚡ ✅Global Reaching ✅Lower Cost ✅Measurable Results ✅its allows you to target your ideal buyers ✅the most cost-effective way to market your business ✅Most people are starting their buyer’s journey online ✅allowing your business to be more competitive ✅helps you connect with mobile customers. ⚡Digital Marketing Challenges⚡ ➕Digital marketing poses special challenges for its purveyors. Digital channels are proliferating rapidly, and digital marketers have to keep up with how these channels work, how they're used by receivers, and how to use these channels to effectively market their products or services. In addition, it's becoming more difficult to capture receivers' attention, because receivers are increasingly inundated with competing ads. Digital marketers also find it challenging to analyze the vast troves of data they capture and then exploit this information in new marketing efforts.➕ ✅Nothing is free of cost, not even online marketing. Most people have the perception that digital advertising and digital branding isn't costly when in reality it is.